Five Principles for Your Launch Campaign

Sun Tzu's five factors (purpose, weather, terrain, leadership, discipline) translate directly into a modern app launch playbook. The [Art of War](https://en.wikipedia.org/wiki/The_Art_of_War) is not about brute force but calculated positioning and intelligence gathering.

1. Purpose: Define your category clearly before launch, not after

2. Weather: Time your push to seasonal demand windows and algorithm cycles

3. Terrain: Map the App Store keyword landscape with long-tail precision

4. Leadership: Commanders matter — recruit allies, advisors, and early evangelists

5. Discipline: Measure only what converts: trials, retention, and revenue